Work
Brand & Fashion Consulting
Jolity Studio works with companies at every stage across fashion and lifestyle, bringing creative direction, marketing strategy, and operational depth to brands that are ready to grow.
The approach
Creative direction, marketing strategy, runway strategy, wholesale, and general management. Jolity Studio embeds where it counts.
01
Positioning, architecture, tone of voice, and the visual language that makes a brand instantly recognisable and commercially compelling.
02
Campaign concepting, art direction, and editorial oversight from shoot brief to rollout.
03
Full-funnel planning, channel strategy, partnerships, and go-to-market activation built for scale.
04
Deep US and global networks built over 20 years. Celebrity placements, media coverage, and brand visibility in the markets that matter.
05
Embedded senior advisor or fractional GM. Oversight of the full business with commercial clarity at every decision point.
06
Platform strategy, launch planning, and cross-channel retail thinking that connects brand story to commercial result.
07
Building the full ecosystem around a runway show, from concept and partner strategy to show structure and execution. The strategist behind the show, not just the production.
08
Retailer relationships, range planning, and the commercial strategy to open and grow doors in key international markets.
09
On-site strategy sessions embedded directly with your team. Getting under the hood, understanding what's working and what isn't, and advising on the clearest path to growth.
Work
Founder
Founder, Jolity Studio
20 years at the intersection of fashion, activewear, and lifestyle. Jordana has built brands, scaled them internationally, led teams, and connected the right people at the right moment to make things happen.
Her career spans Brand and Marketing Director at Aje, where she led the brand's Paris Fashion Week debut and directed Aje Athletica, to over a decade at Bec & Bridge scaling the label into global markets and onto the world's most recognisable names. She has also worked deeply across activewear and wellness, with hands-on experience at The Upside, and has consulted across intimates, apparel, and lifestyle brands throughout her career.
Beyond brand building, Jordana brings a rare network of partners, producers, and industry connections spanning Paris, the UK, and the US. She has put together partnership and sponsorship deals with the likes of Shark, GHD, Redken, and Auto, and has the relationships to open doors across PR, show production, wholesale, and media in every major market. She has overseen and produced countless Australian Fashion Week shows and knows how to build, lead, and motivate the teams that make it all work.
The brands that win don't choose between creative and commercial. Jolity Studio makes sure you never have to.